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Showing posts from January, 2016

Online Marketing Hervey Bay - Making your Business Become a Brand

Online Marketing in Hervey Bay is about Brand recognition, and the potential to develop your brand through SEO is always growing in importance. The general client focus has changed towards a combo of building general brand awareness and having a product that really speaks to them. This means that if a customer has heard of your brand positively, then they are even more likely to buy or engage with your services, then that of your competitors. If your Hervey Bay business is 100 % online then this tip is actually vital. When it comes to building this credibility, All you really have is your website. Always remember, the most ideal SEO strategy in the world won't really help a website that is poorly designed and is about as easy to use as a second-hand lawnmower. In spite of all the talk about metrics and Google algorithms, your actual customers are human beings with needs. Get the message perfect on your website and people will spend time on it, bookmark it, re-visit it, and te

Online SEO Advertising - Understand your customers to grow your brand

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Online SEO Advertising in Hervey Bay can feel like a complex matter, but once you start to understand some of the key areas it will all make a lot more sense to you and your small business. It is hardly shocking that customers are important when it comes to business success, but I want to give you a little bit of context and show you exactly how critical it is to not only determine your audience in Hervey Bay and beyond, but to understand them. You may have come across audience Profiles before, but if not there is a bit of research that as gone into them as a process that helps you to essentially consider all the ways that your product could be received by customers and therefore to consider your audience when deciding in the world of Marketing, SEO and advertisement. The reality is that designing a 'catalogue' of audience profiles will both update your Hervey Bay business in many areas of and identify concerns that you are yet to think about.