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Showing posts from July, 2016

Digital SEO Marketing-- The Battle to discover what Google is 'not providing' you.

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Digital SEO Marketing is a tough and intricate area, and one of the ways that makes it even more challenging is the way that Google is making it harder to find information. I am not actually one to whine about the way that Google evolves-- generally they are moving to get the SEO 'game' a more genuine a value driven sector, but some things are still annoying. So what am I fussing about here? Well allow me to try and clarify it this way. Regardless of how you intend to structure your keyword investigation, everything starts with a certain core principle, one that you should develop by checking out your metrics and Google Analytics. The idea is that from this key idea and keyword, you then develop a seed list of terms, expanding through related terms and synonyms of your core concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors to consider. At one point, Google was willing to make