Digital SEO Marketing Hervey Bay - Facebook Ads Lessons to increase your Effect

Digital SEOMarketing Hervey Bay is not as simple as designing a website there are of plenty of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I would like to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is very important to Digital SEO Marketing, and because there are a lot of factors about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1-- Image v Text

This is something that I really had to remember when first beginning. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should make certain that you have a nice image in your ad and your font isn't too large.

Something that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are using in the ad.

So be certain to keep this in mind and your ads will have more growth, and less automatic denial by Facebook.

Lesson # 2-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many Facebook users are young, and younger audiences pretty much only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed completely to 'mobile.

Lesson # 3-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Hervey Bay Business then you will want to set the location to Hervey Bay. It just makes good sense, right?

But what quite a few people overlook is that they choose by default the option for "Everyone in this Location".

So I desire to mention to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Hervey Bay will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who reside in Hervey Bay, and even just people visiting.

So depending on your business, you may want to be targeting people that are visiting or even on holiday in Hervey Bay. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are going to promote your business.

Ideally these few thoughts and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Hervey Bay.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Hervey Bay on 1300 595 013 or visit, .internetmarketingexpertsHerveyBay.com.au.