Mastering the Call to Action

Digital Advertising Hervey Bay

DigitalAdvertising in Hervey Bay means nothing if you don't know the best ways to use your Call to Actions or (CTA's), because a Call to action can be the easiest way for you to produce a lead. It can make or break depending upon how weak or strong your CTA is, therefore I really want to give you a few tips to make sure that you are doing the most you can to grow your brand and generate those all-important leads.

Wording

Really basic, stay clear from commonly used words that are going to make you seem desperate or like you are pushing for a sale. For example, picking between the words, 'buy' and 'shop' as a CTA, one might presume that they each mean the same thing. But you have to understand that many people on the web normally avoid commitment, so subconsciously even there is a habit for people to think that the term 'buy' is closing them into something, whereas 'shop' is a way for them to discover more facts. The point I am trying to make is that you really need to think of the wording and avoid words that have unintentional implications.

Shape and Colour

It may seem weird, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a number of studies into the concept of style and its affect upon a person's perception, and essentially one idea claims that curves are the most effective way to go. So, if you want to try and optimise even more, think about making the button for your call to action curved, rather than a square.

Now, colour, this is a further area that there are a few theories on. Some people will have you believe that green is great because it indicates 'go', but to avoid red because it is 'stop', or that blue is calming so it may make consumers more relaxed ... Eventually there really isn't any conclusive evidence to suggest one option over another, so just choose what works best for your concept. One point that I will discuss though is that you should take note of the font size and colour-- If you want your digital advertising to be most efficient in the Hervey Bay area, it is a great idea to try and keep it different from the rest of your content, but don't go too crazy.

Location

Where your call to action is placed is quite vital to digital advertising success.

All that I suggest by this is ensure that you don't have it stashed in a corner somewhere, or that you have way too much text that is convoluting the Call to action.

Ultimately it all comes down to identifying the combination that helps you, remember your wording, shape, colour, size and placement of your brand's Call To Action, and when you bring all the factors together just think simple and think about your customer.

Enhancing your Online Sales with good CTA's.

If you want to improve your digital marketing strategy in Hervey Bay or just want learn more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsHerveyBay.com.au.

This piece is written with a handful of tips in mind, and it stems from a fair bit of experimentation, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found anything that does the job, or even know of a colour that works for you, let us know, or want a few free tips give us a call on 1300 595 013.