Digital SEO Marketing-- The Battle to discover what Google is 'not providing' you.

Digital SEO Marketing is a tough and intricate area, and one of the ways that makes it even more challenging is the way that Google is making it harder to find information. I am not actually one to whine about the way that Google evolves-- generally they are moving to get the SEO 'game' a more genuine a value driven sector, but some things are still annoying. So what am I fussing about here? Well allow me to try and clarify it this way.


Regardless of how you intend to structure your keyword investigation, everything starts with a certain core principle, one that you should develop by checking out your metrics and Google Analytics.

The idea is that from this key idea and keyword, you then develop a seed list of terms, expanding through related terms and synonyms of your core concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors to consider.
At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has decided though that they are going to lower the access to the data obtained by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this impacts an ever increasing amount of data, being upwards of 80 %. This means that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account if you want to use Google's proprietary information.


There are a variety of good keyword research tools available in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the simplest ways to learn the real metrics for many industry areas. The main concern that is raised by this is how it impacts the small businesses in Hervey Bay that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Hervey Bay on1300 595 013 or visit, www.internetmarketingexpertsHerveyBay.com.au

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