INTERNET MARKETING's Pidgeon carries good news for local Hervey Bay businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand each one of the past updates in order to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Hervey Bay businesses.


Already we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a many rather subtle changes that is necessary to get your head around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came on and started attacking all the dodgy sites that are using underhanded techniques or considering to buy links-- it pushed again towards websites requiring to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made all of us resort to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has fixed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Hervey Bay business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

In the past, the smaller local Hervey Bay store would be struggling with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many small companies were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Hervey Bay, is now more probable to rank a local Hervey Bay business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand so that you can get the very most away from your business!


If you wish to propel your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend going to Internet Marketing Experts Hervey Bay, call 1300 595 013 or visit at www.internetmarketingexpertsHerveyBay.com.au

Comments

Post a Comment

Popular posts from this blog

Mastering the Call to Action

Image
Digital Advertising Hervey Bay DigitalAdvertising in Hervey Bay means nothing if you don't know the best ways to use your Call to Actions or (CTA's), because a Call to action can be the easiest way for you to produce a lead. It can make or break depending upon how weak or strong your CTA is, therefore I really want to give you a few tips to make sure that you are doing the most you can to grow your brand and generate those all-important leads.
Read more

Online SEO Advertising - Understand your customers to grow your brand

Image
Online SEO Advertising in Hervey Bay can feel like a complex matter, but once you start to understand some of the key areas it will all make a lot more sense to you and your small business. It is hardly shocking that customers are important when it comes to business success, but I want to give you a little bit of context and show you exactly how critical it is to not only determine your audience in Hervey Bay and beyond, but to understand them. You may have come across audience Profiles before, but if not there is a bit of research that as gone into them as a process that helps you to essentially consider all the ways that your product could be received by customers and therefore to consider your audience when deciding in the world of Marketing, SEO and advertisement. The reality is that designing a 'catalogue' of audience profiles will both update your Hervey Bay business in many areas of and identify concerns that you are yet to think about.
Read more

Digital SEO Marketing's strength comes from Quality Content

Image
Digital SEO Marketing is based upon a strong bedrock of quality content, so is your Hervey Bay business truly strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the internet is inundated with small businesses, like yours in Hervey Bay, that just try to get some recognition, but irritate people instead. Every online marketer, Local business and even just internet user would like to have that one post or video go viral and let the Social Media Machine just bring in free publicity - but the truth is it is a game of chance, and the most ideal plan that everyone can stick to is to make constantly quality content for your fans to love, like and share. There are a handful of Big Picture ideas that you will want to keep in mind when it comes to Content: Relevant Content is Key. Facebook is a quick paced and constantly changing environment, as such you
Read more